India’s leading wineries have come together to support and promote Indian wine as one entity with the launch of the ‘Wines of India’ programme. The aim of the programme is to stand together and promote a culture of domestic wine consumption in India and overseas. The Wines of India programme, a collective body set up by India’s 11 leading wineries is the first attempt of its kind where players in a sector have come together to promote a culture rather than a brand. Wines chosen to be part of the Wines of India programme have been selected on the basis of merit. The programme is an amalgamation of Sula Vineyards, Reveilo Vineyards, Grover Zampa Vineyards, Fratelli Vineyards, Nine Hills with more recently launched wineries like Myra Vineyards, Charosa Vineyards, Vallonne Vineyards, Good Drop Cellars, York Winery and Soma Vineyards.
Sommelier Nikhil Agarwal of All Things Nice has been appointed as the director of this programme who will conduct retail promotions, consumer tastings, staff trainings, consumer experiences and media interactions as part of this initiative.
India’s expanding wine industry is in the midst of a vital transition. With a rapidly growing export sector, expanding domestic consumer market and increasing industry support in major wine-producing States, the Indian wine industry has potential to be a global market competitor. Since the early 2000s, India has been hyped as an important emerging market for wine. The country has the optimum climate for grape cultivation and its main wine-producing states, Maharashtra and Karnataka, are leading producers of world class high-quality grapes. India also has made waves globally by winning awards at the renowned International Wine & Spirits Challenge and Decanter World Wine Awards. Indian consumers are now waking up to the true potential of Indian wine and recognising that quality standards and wine making styles are now on par with countries that have been making wine for thousands of years.